🏁 ServiceNow Ignites Their Brand at Sandown Raceway

🏁 ServiceNow Ignites Their Brand at Sandown Raceway with Anglo Racing Academy

In a dynamic lead-up to the 2025 Formula 1 Melbourne Grand Prix, global digital workflow company ServiceNow partnered with MCI Global and Anglo Racing Academy to deliver an unforgettable brand activation and corporate experience at Sandown Raceway.

This exclusive event, expertly orchestrated by Alice Ng and Jennifer Yeong of MCI Global, brought together a select group of ServiceNow’s key clients and stakeholders for a thrilling morning of F1-style Hot Laps and high-octane hospitality — all before heading trackside to enjoy the Grand Prix.

The Anglo Team travelled interstate from Sydney, NSW to Sandown Raceway, VIC with our Race Cars in tow.

🏎️ A Unique Blend of Adrenaline & Brand Identity

From the moment guests arrived, the event offered a seamless fusion of Motorsport excitement and premium brand presence. Our Formula Ford race car was custom-wrapped in ServiceNow’s colours and logo, while crew helmets were also branded with precision — ensuring every photo opportunity aligned with ServiceNow’s messaging and image.

Participants suited up in professional-grade race suits before jumping into our F1-style two-seater Formula Ford. Each guest experienced two heart-pounding Hot Laps sat behind our pro driver and Formula Ford Champion - Rob Storey, with difficult track conditions and a lack of grip in the wet delivering pure, unfiltered excitement.

   

👥 More Than Just Laps — It Was a Connection Accelerator

More than a thrilling experience, this event served as a powerful relationship-builder. Guests mingled in a beautifully styled corporate suite that was transformed into a ServiceNow-themed lounge, complete with hospitality, greenery, ambient lighting, and a stunning Aston Martin F1 visual backdrop.

These details — curated with precision — created a space that encouraged relaxed conversation, meaningful interactions, and lasting impressions. Quite the turn around from a Pit Lane Garage!

 

📸 The Result? Branded Impact & Lasting Emotion

What made this event truly powerful was how emotionally engaging and visually impactful it was. The branded race car, the podium and helmet photography, and the authentic smiles from guests stepping out of the car said it all.

Whether your company is launching a product, celebrating a milestone, or seeking to inspire your team or clients — Anglo Racing Academy delivers an unmatched experience that puts your brand in pole position.

🚀 Ready to Fuel Your Next Event?

Corporate events with Anglo Racing Academy aren’t just about speed — they’re about building brand moments that matter.

Let us transform your next team day, client activation, or executive event into something unforgettable.

📩 Enquire now to design your own branded F1-style experience.